Whenever we talk to dentists about 'selling', it seems to split opinion. On one hand, most dentists understand the importance of being able to effectively communicate with their patients and to be able to efficiently explain the differences in treatment options. On the other hand, it...
The emerging features of a mis-selling scandal require some delicate handling...
Slowly but surely the mis-selling dental time bomb is ticking away and the Montgomery case may have shortened the fuse...
This is the second of my monthly Blogs, reflecting on my experiences as a dental practice owner and helping dentists with their leadership and business development journey . Richard Charon BDS...
This is the first of my monthly Blogs and I am going to start by providing an overview of how I used sedation to differentiate my practice and attract patients from far and wide (including Norway as I recall). Richard Charon BDS ...
... a magic system to sell to patients, making special offers and closing the deal, is no more effective at making dentistry socially useful than trying to stop a herd of elephants with a feather duster....
What happened to the implied relationship of trust between doctor and patient, when did healthcare become healthsell?...
Where do you start with marketing your dental practice when "all you are is a dentist"?...
How are decisions made in your business? This is a familiar story both within and outside of dentistry that I have witnessed many times. It starts with a business owner with a good track record but who has only one way of making decisions. And of...
Healthcare not Healthsell...
