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The emerging features of a mis-selling scandal require some delicate handling

Slowly but surely the mis-selling dental time bomb is ticking away and the Montgomery case may have shortened the fuse

This is the second of my monthly Blogs, reflecting on my experiences as a dental practice owner and helping dentists with their leadership and business development journey . Richard Charon BDS

This is the first of my monthly Blogs and I am going to start by providing an overview of how I used sedation to differentiate my practice and attract patients from far and wide (including Norway as I recall). Richard Charon BDS

... a magic system to sell to patients, making special offers and closing the deal, is no more effective at making dentistry socially useful than trying to stop a herd of elephants with a feather duster.

What happened to the implied relationship of trust between doctor and patient, when did healthcare become healthsell?

Where do you start with marketing your dental practice when "all you are is a dentist"?