How often do you find yourself Googling information or advice on running your business?

In my neighbourhood, we have a WhatsApp Group in which we discuss all the latest local news, which bin day it is, who’s carrying out renovations and with which company, or who can recommend a gardener.

One day, someone asked the group for a dentist recommendation. Now, John could have easily Googled ‘dentist near me’, or better yet, ‘good dentist near me’. Why didn’t he?

The truth is, we don’t trust the internet as much as we want to or think we do. John chose to ask the group of people whom he shares a street with, bin day with, and, well now, a dentist!

The Wheelie Bin Search Engine refers to the interaction between you and your neighbours when discussing current issues on WhatsApp or putting the wheelie bins out on the street.

This face-to-face interaction highlights the power of offline conversing and networking as an alternative to searching online.

In-person and personable interaction between dental practice owners is fundamental to Rose & Co’s Club Connect, as you will learn details and traits of dental businesses, including your own, that you can’t find online.

So, I’ll ask you again, how often do you find yourself Googling information or advice on running your business?

Instead, why not discuss new initiatives, practices, and perspectives with a group of dental practice owners in your same position?