Kevin Rose

The Zoomer

I set up Rose & Co. in 2009 from my kitchen table when my best mate (and dentist) asked me to ‘fix’ his practice. With what I have learned since then and the community of dental practice owners I am proud to work with, we are building better dental teams and developing better brands.

We become ‘better’ by focusing on sustainability, considering emotion, building trust, creating communities, and launching and developing careers. Because after all, these are the things that shape an extraordinary brand. We do this here within Rose & Co. and within our clients’ dental businesses.

Why? It’s really simple. I believe everyone should visit the dentist and it’s daft if they don’t. So, allow us to help your practice inspire and encourage more people to receive the treatment they deserve.

Andy T.

The Target Master

Getting your dental website to the fingertips of your target audience is Andy’s forte. He looks at your specialities or areas of focus, location, and ideal patient demographic to maximise your return on search engine positioning.

Andy also lends his creative eye to leading Rose & Co’s in-practice photoshoots, capturing incidentals of staff at work, in surgery, and professional headshots, as well as internal and external shots of your dental practice.

Berni W.

The Manager’s Mentor

Developing the next thriving generation of practice managers by sharing her vast experience in all critical areas of dental practice management.

Her 26 years of experience have equipped her with the practical expertise in day-to-day management, operational efficiencies and compliance systems – unique guidance & mentorship that many dental practice managers can now benefit from.

Berni is also expanding this by recruiting and training a nationwide team of mentors to further support dental practice managers across the UK.

Caitlyn W.

The Creative Connoisseur

Caitlyn is the creative mind behind the look and feel of Rose & Co websites.

From layouts and graphics to branding and visual details, she has a knack for making everything feel polished, consistent and properly put together.

Emilie P.

The Digital Detective

Emilie works across website development and SEO, with a particularly sharp eye for spotting technical issues before they become bigger problems.

From broken layouts and strange website behaviour to development fixes and optimisation work, she gets to the root of the issue and puts it right.

Liam P.

The Serial Updater

Meet Liam, our Website Design Assistant and the newest human powered processor behind the scenes at Rose & Co.

With a degree in Applied Computing, Liam brings a razor sharp technical brain and a love for turning code into smooth running websites. Whenever you send through a request, whether it is fresh content, updated images or fees, plugin tweaks or security patches, Liam is the person who gets things done. He is driven by reliability, fast, friendly, and usually responding within 48 hours.

If you need a blog update, a landing page layout or a security check, Liam is your man.

Jen B.

The Front of House Mentor

With 32 years of experience in dentistry, Jen provides unique guidance and mentorship focused on the often-overlooked front-of-house, non-clinical team.

Her expertise in patient advocacy, maximising diary efficiency, operational processes, and compliance systems will help your dental reception team consistently excel. Jen’s goal is to develop your reception team to deliver exceptional patient experiences, optimise diary management, and serve as an effective link between your patients and your clinical team.

Bobbi R.

C.E.O. (Chief Exercise Officer)

Bobbi Rose is a proud registered Pets As Therapy dog!⁠
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This means that Bobbi has a certified great temperament and can provide companionship to people of all ages. Her first job took place in September 2023 when she and Kevin visited a local primary school.