The Rose and the Co, a bit about us

Doing the right thing in dental healthcare

The team at  Rose & Co. like to keep things simple. Kevin writes on flip charts, Andy is the office nerd, Jan is a wordsmith and Caitlin makes things look amazing. There is a bit more too it than that but this combination of talents has been successfully helping dentists help more people have healthier mouths since 2009.

kevin rose dental coach

Kevin Rose

I’m delighted you are here because it means that you’ve recognised it’s time do something about ‘going to the dentist’ and that it’s not just about doing more things, it’s also about better things. 


I set up Rose & Co in 2009 from my kitchen table when my best mate (and dentist) asked me to ‘fix’ his dental practice. With what I have learned since then and the community of dental practice owners that I am proud to work with, we are building better dental businesses, and that makes the world a better place.


These are who I am lucky enough to work with, including one of our very first clients who liked it so much she decided to stick around.

dental web designer

Andy Taplin

Andy has the necessary talents to help develop, build and market your dental practice brand. He is self confessed I.T. geek and also has the ability to turn creative paper and pen concepts into imaginative digital designs.


He has an extensive formal education in art and design as well as years of practical experience converting his obsession with the art of typography into creative work for his clients. Andy is the I.T. geek that you will actually want to have a conversation with, is our head brainstormer of whacky ideas and a perfectionist.


If you ask him, he’ll tell you why no two websites or logo’s should need to look the same, its all about creativity.


When it comes to Dental SEO, he is now the go to person at Rose & Co. If you want your dental website to rank at the top of search engines, his methods match the logical requirements of search engines, talk to him about SEO and you will have will finally have a chance of understanding what “it” is all about!

jan clarke dental marketer

Jan Clarke

Over a period of seventeen years, as a practice owner, Jan is credited with developing one of Edinburgh’s finest dental practices. She’s also been involved with the Denplan Excel quality assurance programme since its inception and latterly as an advisor helping practices implement the programme and develop their practices.


A wide experience in dentistry over 26 years in mixed practices as well as time served in the hospital sector, gives her a vast knowledge.


Jan is Rose & Co’s marketing expert and as well as coaching oversees our clients marketing plans.

caitlin dental web designer

Caitlin Murphy

Caitlin is the perfectionist in our creative team enabling her to produce pixel perfect websites and graphics.


After receiving an MA (Hons) in Politics and International Relations from Dundee University, Caitlin decided to follow her passion and instead start a career in the creative industry.


From years of experience working in creative agencies, she has developed skills in graphic design, website design, search engine optimisation and brand development as well as attaining a Diploma in Online Marketing.

sam henderson dental web designer

Sam Henderson

Sam assists with the design and build of each dental website, ensuring it works across multiple platforms and is responsive across all devices. His degree in Ethical Hacking helps him to ensure the security and performance of each website.

martyna dental website design


Martyna assists in the design and build of websites producing high quality unique graphics to enhance the visual experience and user experience of our dental websites. She also has Rose & Co. pink dye in her hair.