What is Get Understood?

Get Understood solves the problem that there are plenty of dentists who don’t want to sell stuff. If you are one, and we think you might be, you want more of your patients to become loyal and motivated and to understand your proposed dental treatment.

This training workshop comes to you. For your whole practice, or gather like-minded dental colleagues, give us the venue, and we will do the rest.

A Get Understood training workshop with Quality Assured CPD at your venue costs £2475, including VAT, for up to twelve people, and this is what you will learn…

That you’re already a perfectly good communicator

That’s right; you are. However, not every patient seems to understand you and the treatment you’re proposing. It’s also sometimes difficult to talk about money with your patients. On top of that, some patients need to know more than others, and you have to do all of this in a way that you, your patients, and the GDC are comfortable with.

We will guide you on how to do this and share with you what previous course attendees are doing differently. This difference will see more of your patients proceeding with the treatment that they want and that you have recommended.

You will learn how to do all of this and adapt your communication style to different patients and situations.

It’s healthcare not healthsell

We know that you already know that, which is why this course was designed with dentists and is jointly hosted by a dentist and qualified expert witness.

We understand that it’s frustrating when patients don’t seem to understand or value the treatment you are proposing. It’s tempting to think that ‘selling’ to your patients might be the answer, but many dentists tell us they’re uncomfortable with that, regardless of how ‘ethical’ the technique used is. Healthcare needs careful language, and that language isn’t ‘leads, conversion, objections, closing’ or scripted.

How to improve the results in your surgery

Imagine doing this in a way you and your patients are comfortable with, and what a difference that will make for everybody. You will explore the importance of values in healthcare and how to communicate your values with your patients. You will do this by creating a structure, as all great communicators do, that will put you in control of every conversation with your patients, help you to understand them at every level, including material risk, know how much detail to share and when and how to talk confidently about money.

You will learn how to use your body language and voice to make your patients feel comfortable, some essential NLP language patterns, and how to adapt every conversation to every patient so that you understand them and they understand you.

That you don’t need to worry about…

• The need to close or handle objections
• Sales techniques
• The obligation to make your patients say ‘yes’ to you
• Radical changes to the way that you communicate with your patients
• Scripts or techniques to learn

What else will you learn?

That consent, GDC, and Montgomery don’t have to be a ‘can of worms’. Patients don’t tend to sue dentists that they trust, and how you can rapidly build trust with your patients is absolutely at the heart of this course.

You’re not on your own. We will follow up your course with a video call, and everybody can learn from each other.

And yes, there is a full day of CPD, quality assured by Dentinal Tubules.

This changes the game*

“What a superb day! You never cease to amaze”

“Your ideas and materials not only make sense, but over the last week we have put them to the test and they work. The time you spent with us to refine our patient discussions has enabled us to listen and engage more with the patients and to really improve our relationships with them, which in return has helped to build trust. Thanks Kevin for a super day!”

“I have been looking for a communication course for over a year and I must say that Kevin and the course were excellent… book your places now!”

“It is not often that Kevin ’tours’ the country offering this kind of support. I think this is really useful, and in particular for younger associates, looking to get on the right path and their heads on straight.”

“The absolute must to understand how patients think. This will help you express recommendations for treatments better, reduce the risk of miscommunication and associated problems”

“I know that lots of dentists are uncomfortable with the idea of selling to their patients. However, we all need to grow our businesses too. This workshop has helped me get the balance right, which of course benefits everybody. Highly recommended”

“Brilliant -ethical! Will benefit patients hugely. I now have the right tools and concepts to speak in a way that patients can understand”

“I turned round 3 very nervous new patients who are all now going for big implant treatments, all by asking the patient questions, and most importantly listening and effectively engaging with them – A greatly recommended course!”

WHAT’S THE NEXT STEP?

Book an hour to work on your patient communication challenges with us and we will explore if and how a Get Understood training workshop will work for you and your colleagues.

KEVIN ROSE

I’m delighted you are here because it means that you’ve recognised it’s time do something about ‘going to the dentist’ and that it’s not just about doing more things, it’s also about better things. 

I set up Rose & Co in 2009 from my kitchen table when my best mate (and dentist) asked me to ‘fix’ his dental practice. With what I have learned since then and the community of dental practice owners that I am proud to work with, we are building better dental businesses, and that makes the world a better place.