Get Understood



With Kevin Rose & Simon Thackeray

We’ve been kicking this one around since 2009, that not every patient seems motivated or even trusts why you are proposing a dental treatment, and what to do about it.


This is not a sales course to teach you to sell more dentistry. It’s okay, we know there are plenty of places that you will tell you how to do that, it’s just not for us.


Your Get Understood training workshop, explores your existing communication skills, how to adapt them to fit in different situations and the insights and experiences of a legally qualified expert witness.


All of our Get Together training workshops, including Get Understood are structured around what we know will work, but that does not mean we know best. We don’t do scripts or teach you to sell stuff. The Get Understood training workshop is about you and your patients and that patients don’t have a problem with a dentist that they trust.

ethical dental selling course
What is Get Understood?

Get Understood solves the problem that there are plenty of dentists that don’t want to sell stuff. If you are one, and we think you might be, somehow you want more of your patients to become loyal and motivated, and to understand your proposed dental treatment.


This training workshop comes to you. For your whole practice, or gather some of your like minded dental colleagues, gives us the venue and we will do the rest.


A Get Understood training workshop with Quality Assured CPD, at your venue costs £3375 including VAT for up to eight people, and this is what you will learn…

That you’re already a perfectly good communicator

That’s right, you are. However not every patient seems to understand you and the treatment your’e proposing. It’s also sometimes difficult to talk about money with your patients. On top of that, some patients need to know more than others and you have to do all of this in way that you, your patients and the GDC are comfortable with.


We will guide you on how to do this, and share with you what previous course attendees are doing differently, a difference that will see more of your patients proceeding with the treatment that they want and that you have recommended.


You will learn how to do all of this, and to be able to adapt your communication style to different patients and different situations.

It’s healthcare not healthsell

We know that you know that already and that is why this course was designed with dentists, and is jointly hosted by a dentist and qualified expert witness.


We understand that it’s frustrating when patients don’t seem to understand or value the treatment that you are proposing. It’s tempting to think that ‘selling’ to your patients might be the answer, but many dentists tell us they’re uncomfortable with that, however ‘ethical’ the technique used. Healthcare needs careful language and that language isn’t ‘leads, conversion, objections, closing’ or scripted.

How to improve the results in your surgery

Imagine doing this in a way that both you and your patients are comfortable with and what a difference that will make for everybody. You will explore the importance of values in healthcare and how to communicate your values with your patients. You will do this by creating a structure, like all great communicators do, that will put you in control of every conversation with your patients, help you to understand them at every level, including material risk, know how much detail to share and when and how to talk confidently about money.


You will learn how to use both your body language and your voice to make your patients feel comfortable, some essential NLP language patterns and how to adapt every conversation to every patient so that you understand them and they understand you.

That you don’t need to worry about…
  • The need to close or handle objections
  • Sales techniques
  • The obligation to make your patients say ‘yes’ to you
  • Radical changes to the way that you communicate with your patients
  • Scripts or techniques to learn
What else will you learn?

That consent, GDC and Montgomery doesn’t have to be a ‘can of worms’, Simon Thackeray will take care of that. Patients don’t tend to sue dentists that they trust and how you can rapidly build trust with your patients is absolutely at the heart of this course.


You’re not on our own. Every course is followed up with a video call that you can join and everybody can learn from each other.


And yes, there is a full day of CPD, quality assured by Dentinal Tubules.

This changes the game*

dental selling course

“What a superb day! You never cease to amaze”

Elaine Mo, Square Mile Dental Centre

“Your ideas and materials not only make sense, but over the last week we have put them to the test and they work. The time you spent with us to refine our patient discussions has enabled us to listen and engage more with the patients and to really improve our relationships with them, which in return has helped to build trust. Thanks Kevin for a super day!”

Vanessa Elwell, Dental Marketing Freelancer

“I have been looking for a communication course for over a year and I must say that Kevin and the course were excellent… book your places now!”

Ope Sodeinde, London Dental Specialists

“It is not often that Kevin ’tours’ the country offering this kind of support. I think this is really useful, and in particular for younger associates, looking to get on the right path and their heads on straight.”

Scott Phillips, Gentle Dental Centre, Darlington

“The absolute must to understand how patients think. This will help you express recommendations for treatments better, reduce the risk of miscommunication and associated problems”

Pav Khaira

I know that lots of dentists are uncomfortable with the idea of selling to their patients. However, we all need to grow our businesses too. This workshop has helped me get the balance right, which of course benefits everybody. Highly recommended”

Frank Goulbourn, Bancroft Dentistry

“Brilliant -ethical! Will benefit patients hugely. I now have the right tools and concepts to speak in a way that patients can understand”

Hershal Shah

“I turned round 3 very nervous new patients who are all now going for big implant treatments, all by asking the patient questions, and most importantly listening and effectively engaging with them – A greatly recommended course!”

Steve Neal, Cotteswold House Dental Practice


“To me, this changes the game when it comes to dentists exploring how to communicate treatment to patients. It’s not about selling more fancy veneers or whitening, it’s about finding out what your patient really wants from you. This is what will keep out of trouble with the GDC. Selling is a dirty word in dentistry!”

Steve Hudson


Book an hour to work on your patient communication challenges with us and we will explore if and how a Get Understood training workshop will work for you and your colleagues.

kevin rose dental business coach

I’m delighted you are here because it means that you’ve recognised it’s time do something about ‘going to the dentist’ and that it’s not just about doing more things, it’s also about better things. 


I set up Rose & Co in 2009 from my kitchen table when my best mate (and dentist) asked me to ‘fix’ his dental practice. With what I have learned since then and the community of dental practice owners that I am proud to work with, we are building better dental businesses, and that makes the world a better place.



To explore how we can help you with your dental business, book a free call with us.


We understand you’re busy, so book online to save lots of shenanigans with diaries. You can go old school too and send an email to  and we’ll get things sorted that way.