It’s a familiar story. The dental practice owner who however hard she tries, doesn’t quite seem able to effect changes in handling patient enquiries and follow ups, working together or even the thorny subject of asking for money for example.
Ironically, there are so many aspects of dentistry that are governed by clinical guidelines and processes that some things are never questioned. If a member of your team refuses to follow accepted clinical guidelines then the accompanying risks (putting patients in danger, putting the business at risk and potentially everybody’s job security too) are well documented and enforced by the CQC, GDC et al…so why is it different with non clinical aspects, that are arguably just as important and now in particular that GDC guidelines cover such matters as patient communication?
I could write a “book about the books” that I have read on this subject, together with the direct experiences that I have had for over 20 years both within and outside of dentistry. I think that there are a number of key stages that must be followed in order and without exception, to deliver lasting change in any organisation but that still leaves the question that was recently asked of me by a client; “What if I have the wrong team?”
Without the shackles of employment law and precedents that discourage wholesale changes in a team you would probably cut to the chase and change the team. This is a luxury that mangers of sports teams have (just look at the England Football and Rugby Union teams in recent years) but employers don’t. This means that some tough decisions will eventually have to be made. So what can you do in the meantime?
To discover how you can apply these ideas in your dental business take a look at the resources that we offer at Rose and Co