Thanks to our own children, David Attenborough, COP26 and the efforts of the likes of my history teacher (patches on the elbows of his corduroy jacket, Greenpeace membership and Save The Whale car sticker) around 40 years ago, ‘saving the planet’ isn’t such a weird...
You may have noticed that there are some words and phrases being used more and more, in the context of dental marketing, such as ‘conversion’ and ‘leads’. None of these are new, in fact outside of dentistry they are very much commonplace. Although I think...
It's an interesting question to ask any business owner and I have heard a variety of answers over the years. However, rarely does the initial answer actually answer the question, certainly not at the level that I am aiming it at. Some will provide a...
Like me, you may be thinking that the increased use of ‘artificial intelligence’ is a good thing. It’s probably happening more and more in our online transactions than we are even aware. So good news for dental practices then…? Well, perhaps. Who really wants to...
With the increasing recognition that there is much to be gained in a dental business from being more efficient with the patients and new patient enquiries that you have and that it's not just 'we're accepting new patients' that matters, we are now seeing the...
When it comes to dental marketing there is a need for joined up thinking to get patients into your chair, put all the pieces together and you can then do dentistry...
The dangers of price based promotions in dentistry, are they harming your patient loyalty in the race for that quick fix to your dental business patient numbers?...
How to attract and retain loyal and motivated patients without using sales techniques...
