How to have your best year ever. It’s the type of headline that dominates our Social Media feeds at the beginning of January, just at the time of course when the reality of UDA’s kick in or that knot in your stomach that nearly went...
You may have noticed that there are some words and phrases being used more and more, in the context of dental marketing, such as ‘conversion’ and ‘leads’. None of these are new, in fact outside of dentistry they are very much commonplace. Although I think...
It's an interesting question to ask any business owner and I have heard a variety of answers over the years. However, rarely does the initial answer actually answer the question, certainly not at the level that I am aiming it at. Some will provide a...
Like me, you may be thinking that the increased use of ‘artificial intelligence’ is a good thing. It’s probably happening more and more in our online transactions than we are even aware. So good news for dental practices then…? Well, perhaps. Who really wants to...
For most businesses in the digital era, a website is often their single biggest presence and needs to create an outstanding first impression. With the majority of dental practices having some form of web presence it is now more important than ever to have a...
With the increasing recognition that there is much to be gained in a dental business from being more efficient with the patients and new patient enquiries that you have and that it's not just 'we're accepting new patients' that matters, we are now seeing the...
Since I stepped back from running a busy dental practice and even stepped away from clinical practice I have been enjoying managing Social Media Marketing for several dental practices and dental businesses. One of the elements I have always tried to incorporate into this role...
When it comes to dental marketing there is a need for joined up thinking to get patients into your chair, put all the pieces together and you can then do dentistry...
Our partnership with Caroline Bell began very early on at the ‘kitchen table and ideas’ phase of developing her business. I interviewed her recently as part of some research we are carrying out for a forthcoming project. Here is an extract from the interview that...
The dangers of price based promotions in dentistry, are they harming your patient loyalty in the race for that quick fix to your dental business patient numbers?...
