It is normal to prefer the numbers to be heading in one direction rather than the other, and apply labels to measure and understand how well you convert leads into customers for example. But be careful, and think about not just what success is for...
As a dental coach I often find myself telling my clients to put themselves in the shoes of their patients and this is no more important than on the practice website. Let's say you are looking for a new dental practice but you, like many...
What if that Google search doesn't deliver? That's the irony of the online library of everything, it isn't quite everything and just like in a physical library we are hard wired to crave human interaction and conversations, and yet sadly Google just doesn't really encourage...
We've been working with our clients, and finding new ways to get them talking to and supporting each other. Like so many aspects of our lives at the moment, it's being stripped back to basics and this includes the fundamentals of communicating with our patients...
The text below is taken from an email from Yann & Gilly at Stafford Street Dental in Edinburgh and seems to be a very good example of what to say to patients right now. Posted and shared with clients permission to chop, change and use...
In the past 24 hours I have spoken to a number of dental clients and our own dentist team member about the impact of CoVid-19 on dental businesses. Kevin Rose raises a few points that are worth remembering when dealing with your dental business and...
How to have your best year ever. It’s the type of headline that dominates our Social Media feeds at the beginning of January, just at the time of course when the reality of UDA’s kick in or that knot in your stomach that nearly went...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Who are you accountable to? Well, the answer to that question depends on your role and position in the practice. Of course for many the first thing that will come to mind will be the GDC, or perhaps...
I know, it seems an unlikely headline but just look what is going on right now. More and more businesses are shouting their green credentials, faux or otherwise. Plastic is now a real issue not just for all of our futures but in the consciousness...
You may have noticed that there are some words and phrases being used more and more, in the context of dental marketing, such as ‘conversion’ and ‘leads’. None of these are new, in fact outside of dentistry they are very much commonplace. Although I think...
