Selling in dentistry

Ethical Selling in Dentistry, healthcare or healthsell?

Selling in dentistry


During two days at The Dentistry Show last month, we discussed many of the business issues that dentists are facing.

One that frequently came up was the emotional topic of ‘selling’ in dentistry, and the recognition that patients need to understand the value of treatments that you offer and in a way that both parties feel comfortable with, without feeling pressurised or uncomfortable.

Rose & Co have a perspective on this that may surprise you, starting with our belief that dentists are not in ‘sales’. So, how can you help more patients without using ‘sales techniques’?

Well, let’s start with a new question…Why don’t more people go to the dentist?

Read more about our perspective here


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