Stephen Ball, the Practice Principal, commissioned Rose & Co to build a new dental practice website to help unify a collection of domains that had been developed sporadically over a number of years.
The brief was to produce a clean, modern, stylish site that reflects the clinical precision that Stephen and his team pride themselves on. Firstly we worked with Stephen to produce his “Value Proposition”, what differentiates his business in the dental market place of Rotherham.
The value proposition really helps us to understand the business. This in turn identifies a starting point for the design process and copywriting style. Written by a dentist and someone who knows about dentistry, you won’t see references to “state of the art equipment”, we write the copy from the perspective of your value proposition to really build trust and relationships with your website visitors. The interface has been kept clean and clutter free with no distractions to get to the information that Precision Dental’s clients’ want to access.
Built on the WordPress platform the site offers Stephen and his team the ability to edit and make changes should they wish.
Primarily the Blog is the main content provider for their social media activities and assists in the provision of varied landing pages and content which can be shared on Precision Dental’s social media channels. This in turn drives traffic back to the site.
Precision Dental Care
HTML, PHP, CSS, Copywriting, Photoshop, On Site Photography