Lauriston Dental Care in Edinburgh had recently restructured their business and wanted to reflect their new business ethos with a new website. Having not had a website presence before, we worked closely with the practice owners, Shane & Louise Bradley, to discuss the styling of the site which was congruent with their business vision and ethos.
As part of the Rose & Co. creative process we set to work on their “Value Proposition”, what differentiates them in their marketplace in Edinburgh, a valuable process which allows us to create unique dental websites.
Design was inspired by the interior feel of the practice and existing logo elements. These elements have lead to the creation of a clean, fresh responsive dental website which significantly heightens the business’s visibility online.
Built on the WordPress platform, it is easy for the practice to update elements of the website themselves if they so wish. Being a responsive website, users visiting on mobile and tablet PC’s due to variation in their screen sizes, have a user friendly experience.
Copy was written by our in-house copywriter, who as a dentist, translates the dental technicalities into “plain speak” for public consumption in line with Lauriston Dental Care’s value proposition.
We incorporated a blog into the site so that the practice team can offer updates to their website visitors, which also double as vibrant landing pages for distribution via social media networks to encourage more traffic to be driven back to the site from their social media channels.
Lauriston Dental Care
HTML, PHP, CSS, Copywriting, Photoshop, On Site Photography