Let your practice stand out from the crowd
Dental Branding
Your brand image is as important to your dental practice business as your patients. Brand image is not just the creation of a logo, but an image that encompasses the whole ethos and beliefs of the dental practice. Your brand image communicates, in a split second, your dental business ethos, values and business differentiation.
Rose & Co work with you to design a brand image that conveys your image whether used on dental website letterhead or a simple appointment card.
BRANDLESHOLME BRANDING
As the creative team for Rose & Co. we were introduced to Michael Fern who was looking to establish a brand and online presence for his new dental practice in Bury.
Our initial idea was to capture some of the heritage of the area, the cotton mills of Lancashire. The practice clientele is mixed Private and NHS therefore an purely ostentatious brand wouldn’t suit. Our brief was to create a recognisable brand that set Brandlesholme Dentistry apart from the standard “tooth” logo while capturing the heritage of the area.
Building on the heritage of the area we created a brand inspired by the Victorian industrial past, the cotton mills, the pubs and the style of historical signs and packaging. In keeping with current trends we utilised modern “retro” typefaces in a way that every element could stand on its own as a piece of typography. In order to soften the “boilerplate” feel of the brand we introduced a modern script behind the block type, to add depth and allow for a “device” to be used across signage, stationery and digital media. The addition to the “Since 2018” was used as a satirical nod to the modernity of the future practice while adding to the established feel of the business.
Client:
Brandlesholme Dentistry, Bury
Banding Implemented:
Dental Practice Logo, Dental Practice Stationery, Digital Media, Website
