Dentistry.co.uk recently published our article on how dental practices can set targets that still put patients at the forefront of practice teams’ thoughts… You can read the full article on their website, but here’s a little taster below.

This is a question that many frequently ask me and may have crossed your mind yourself.

The expansion of roles and responsibilities in dental practices are naturally causing some to stop and think about the improvement in results and the rewards that might follow.

Think about the results that you want to see. Set some ‘SMART’ objectives and link to financial rewards for those that contribute.

That was and for some is the simple formula. Complemented by some sales training for those that don’t get the results quickly enough.

I am hesitating to say that it is necessarily a successful formula though. You will never find a patient that cares about their contribution to your sales figures. And your ability to handle their ‘objections’.