12 Feb How to make money in dentistry
If you measure your success by how much money you make from looking after people, you are doing things in the wrong order.
Too often, leadership is not what we think it is. Leadership is about insight.
So many things become more manageable when we change our perspective. The awkwardness of selling things becomes the curiosity of getting understood. The frustration of filling vacancies is replaced by becoming known as a place where people want to work. The desperation of telling people what to do becomes the satisfaction of watching people grow. Shouting in an increasingly competitive marketing place no longer works, whereas behaving in a trustworthy way does. Values are not what you write down; you lead a culture that inspires virtuous behaviours.
Even targets, KPIs and making money to pay the bills can recognise that how you achieve what you want doesn’t have to keep you awake at night.
Some want to be famous, some want to make a difference, and a few become renowned for making a difference.
What kind of culture are you leading? Find out in less than 4 minutes. Instant results. Click here
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