Selling, Consent, Montgomery and The GDC

with Kevin Rose


A workshop that is proven to develop loyal and motivated patients who proceed with the treatment they want and that you have recommended and reduce the risk of complaints to the GDC.


By discovering how to understand you patients motivation and buying strategies in a conversation. Recognising the significance of recent developments in case law. No scripts, embarrassing role plays or sales techniques to learn.


In-house training for dental practice teams.

fixed price dental coaching in uk

£1400 including VAT for the whole team.


You are in healthcare not healthsell. There is a mis-selling time bomb in dentistry and the Montgomery case, it’s implications upon patient consent and the right to make an autonomous decision could increase the likelihood of a patient claiming that they were mis-sold too, however ethical the sales technique used.

Ethical Dental Sales Communication

ethical dental selling course

There is a better way!

Loyal and motivated patients are less likely to complain

Complaints to industry regulators require something to complain about but often also feature a breakdown in trust, poor communication and the feeling of wanting to right a wrong. Too often complaints are also motivated by a sense that the other party had a vested financial interest in the outcome.

You are in healthcare not healthsell

The unique position of trust between dentist and patient, can make the experience of being “sold to” feel negative and manipulative, for you and your patients. There is an alternative that we have been sharing with dentists and their teams since 2009. If you would like to increase your treatment plan acceptance and talk about money, you will discover that “just a conversation” is all that’s needed.

You will learn how to
  • Understand patient motivations and buying strategies
  • Let your patient do the buying
  • Build rapport, talk money and gain commitment as a state of mind, not an activity
  • Use language that heals and avoid words that harm
  • Understand, interpret and apply GDC1.1 and follow the implied best practices from the significant legal cases of both ‘Montgomery’ and ‘Webster’
  • Avoid the dangers associated with using sales techniques
  • Apply basic NLP to help anxious and nervous patients
What’s left out
  • The need to close or handle objections
  • Sales techniques
  • Making your patients say “yes” to you
  • Radical changes to the way that you communicate with your patients
  • Scripts or techniques to learn


dental selling course

“The absolute must to understand how patients think. This will help you express recommendations for treatments better, reduce the risk of miscommunication and associated problems”

Pav Khaira

I know that lots of dentists are uncomfortable with the idea of selling to their patients. However, we all need to grow our businesses too. This workshop has helped me get the balance right, which of course benefits everybody. Highly recommended”

Frank Goulbourn, Bancroft Dentistry

“Brilliant -ethical! Will benefit patients hugely. I now have the right tools and concepts to speak in a way that patients can understand”

Hershal Shah

“I turned round 3 very nervous new patients who are all now going for big implant treatments, all by asking the patient questions, and most importantly listening and effectively engaging with them – A greatly recommended course!”

Steve Neal, Cotteswold House Dental Practice

“To me, this changes the game when it comes to dentists exploring how to communicate treatment to patients. It’s not about selling more fancy veneers or whitening, it’s about finding out what your patient really wants from you. This is what will keep out of trouble with the GDC. Selling is a dirty word in dentistry!”

Steve Hudson


Confirming your place and making payment is simple and online using this link to set a one off Direct Debit payment. We will not ask for authority to collect further payments from your bank account. You will receive an invoice from us. Payment is protected by the Direct Debit Guarantee.


We will then be in touch very shortly to confirm final arrangements with you.


Set up your one off Direct Debit Payment by choosing the appropriate course dates & button below:

dental coaching payment
kevin rose dental business coach

Kevin had approximately 19.25 happy years of leading, financing and developing small businesses before he got bored for around 7 months and 12 days, threw away his ties and decided to ‘do something’ about dentistry when he noticed that his dentist didn’t have a website, seemed to make up his prices and never smiled.


Having interviewed hundreds of small business owners and set up businesses from scratch, he has a width of perspective and a depth of experience that he has been sharing in dentistry since 2009.


He has been steadily building a loyal group of clients and guiding them away from the painful mistakes that he has seen other regulated professions make. Through inspiration, direction and experience, he helps his clients lead successful dental businesses, with engaged teams and chairs full of loyal patients.


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