Get Understood

With Kevin Rose & Simon Thackeray.

This is for you if the idea of ‘selling’ to your patients, makes you feel uncomfortable. Join a small group of like minded dental professionals, and explore how to help more of your patients. Discover new ways of discussing treatment options and healthcare with your patients. Regional workshops at quality venues, on Saturdays in 2021. £495 including VAT, lunch, follow up support, results and fun (free with Rose & Co. Unlimited subscription).


Because not every patient seems motivated, understands or even trusts why you are proposing the treatment, and ‘selling’ dentistry to them is not the answer.

ethical dental selling course

What will you learn?

That you’re already a perfectly good communicator

That’s right, you are. However not every patient seems to understand you and the treatment your’e proposing. It’s also sometimes difficult to talk about money with your patients. On top of that, some patients need to know more than others and you have to do all of this in way that you, your patients and the GDC are comfortable with.


We will guide you on how to do this, and share with you what previous course attendees are doing differently, a difference that will see more of your patients proceeding with the treatment that they want and that you have recommended.


You will learn how to do all of this, and to be able to adapt your communication style to different patients and different situations.

It’s healthcare not healthsell

We know that you know that already and that is why this course was designed with dentists, and is jointly hosted by a dentist and qualified expert witness.


We understand that it’s frustrating when patients don’t seem to understand or value the treatment that you are proposing. It’s tempting to think that ‘selling’ to your patients might be the answer, but many dentists tell us they’re uncomfortable with that, however ‘ethical’ the technique used. Healthcare needs careful language and that language isn’t ‘leads, conversion, objections, closing’ or scripted.

How to improve the results in your surgery

Imagine doing this in a way that both you and your patients are comfortable with and what a difference that will make for everybody. You will explore the importance of values in healthcare and how to communicate your values with your patients. You will do this by creating a structure, like all great communicators do, that will put you in control of every conversation with your patients, help you to understand them at every level, including material risk, know how much detail to share and when and how to talk confidently about money.


You will learn how to use both your body language and your voice to make your patients feel comfortable, some essential NLP language patterns and how to adapt every conversation to every patient so that you understand them and they understand you.

That you don’t need to worry about…
  • The need to close or handle objections
  • Sales techniques
  • The obligation to make your patients say ‘yes’ to you
  • Radical changes to the way that you communicate with your patients
  • Scripts or techniques to learn
What else will you learn?

That consent, GDC and Montgomery doesn’t have to be a ‘can of worms’, Simon Thackeray will take care of that. Patients don’t tend to sue dentists that they trust and how you can rapidly build trust with your patients is absolutely at the heart of this course.


You’re not on our own. Every course is followed up with a video call that you can join and everybody can learn from each other.


And yes, there is a full day of CPD, quality assured by Dentinal Tubules.

This changes the game*

dental selling course

“What a superb day! You never cease to amaze”

Elaine Mo, Square Mile Dental Centre

“Your ideas and materials not only make sense, but over the last week we have put them to the test and they work. The time you spent with us to refine our patient discussions has enabled us to listen and engage more with the patients and to really improve our relationships with them, which in return has helped to build trust. Thanks Kevin for a super day!”

Vanessa Elwell, Dental Marketing Freelancer

“I have been looking for a communication course for over a year and I must say that Kevin and the course were excellent… book your places now!”

Ope Sodeinde, London Dental Specialists

“It is not often that Kevin ’tours’ the country offering this kind of support. I think this is really useful, and in particular for younger associates, looking to get on the right path and their heads on straight.”

Scott Phillips, Gentle Dental Centre, Darlington

“The absolute must to understand how patients think. This will help you express recommendations for treatments better, reduce the risk of miscommunication and associated problems”

Pav Khaira

I know that lots of dentists are uncomfortable with the idea of selling to their patients. However, we all need to grow our businesses too. This workshop has helped me get the balance right, which of course benefits everybody. Highly recommended”

Frank Goulbourn, Bancroft Dentistry

“Brilliant -ethical! Will benefit patients hugely. I now have the right tools and concepts to speak in a way that patients can understand”

Hershal Shah

“I turned round 3 very nervous new patients who are all now going for big implant treatments, all by asking the patient questions, and most importantly listening and effectively engaging with them – A greatly recommended course!”

Steve Neal, Cotteswold House Dental Practice


“To me, this changes the game when it comes to dentists exploring how to communicate treatment to patients. It’s not about selling more fancy veneers or whitening, it’s about finding out what your patient really wants from you. This is what will keep out of trouble with the GDC. Selling is a dirty word in dentistry!”

Steve Hudson

Are you ready?

If you are, then we will do the rest for you. All you have to do is click on which venue and date is best for you. You can make payment simply and securely through PayPal (even if you don’t have a PayPal account).


We will then send you an invoice and booking confirmation. Final details will be shared with you in plenty of time for your workshop. If you would then also like a one to one conversation with Kevin Rose before  attending your workshop, then let us know.

dental communication course london

Book Now… Reserve your place today.

dental communication course birmingham

Book Now… Reserve your place today.

dental communication course london

Book Now… Reserve your place today.

kevin rose dental coach

Kevin had approximately 19.25 happy years of leading, financing and developing small businesses before he got bored for around 7 months and 12 days, threw away his ties and decided to ‘do something’ about dentistry when he noticed that his dentist didn’t have a website, seemed to make up his prices and never smiled.


Having interviewed hundreds of small business owners and set up businesses from scratch, he has a width of perspective and a depth of experience that he has been sharing in dentistry since 2009.


He has been steadily building a loyal group of clients and guiding them away from the painful mistakes that he has seen other regulated professions make. Through inspiration, direction and experience, he helps his clients lead successful dental businesses, with engaged teams and chairs full of loyal patients.


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