These reviews are still there and the glitch is being reviewed by Google so don’t panic!...
We are privileged to influence the people who come to us for help with the expectation that we will always do the right thing....
KPIs are a threat. They are a hoax that diverts business owners like you away from what you instinctively know is true: to build a successful and sustainable dental practice, the only things that matter over time are the relationships and virtuous behaviours you inspire....
As a dental coach I often find myself telling my clients to put themselves in the shoes of their patients and this is no more important than on the practice website. Let's say you are looking for a new dental practice but you, like many...
What if that Google search doesn't deliver? That's the irony of the online library of everything, it isn't quite everything and just like in a physical library we are hard wired to crave human interaction and conversations, and yet sadly Google just doesn't really encourage...
It was one of the things we flagged up at the very start of the Covid era, that nothing would really change, and that the marketing of dentistry and dental practices will continue to prioritise and promote the idea of going to the dentist, which...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Who are you accountable to? Well, the answer to that question depends on your role and position in the practice. Of course for many the first thing that will come to mind will be the GDC, or perhaps...
I know, it seems an unlikely headline but just look what is going on right now. More and more businesses are shouting their green credentials, faux or otherwise. Plastic is now a real issue not just for all of our futures but in the consciousness...
You may have noticed that there are some words and phrases being used more and more, in the context of dental marketing, such as ‘conversion’ and ‘leads’. None of these are new, in fact outside of dentistry they are very much commonplace. Although I think...
As a kid growing up in the ’70’s and early ’80’s, and at the time with perhaps just a passing appreciation of what was happening in the World, the idea of 'saving the planet’ was all a bit niche. I remember having a history teacher...
