As a dental coach I often find myself telling my clients to put themselves in the shoes of their patients and this is no more important than on the practice website. Let's say you are looking for a new dental practice but you, like many...
What if that Google search doesn't deliver? That's the irony of the online library of everything, it isn't quite everything and just like in a physical library we are hard wired to crave human interaction and conversations, and yet sadly Google just doesn't really encourage...
It was one of the things we flagged up at the very start of the Covid era, that nothing would really change, and that the marketing of dentistry and dental practices will continue to prioritise and promote the idea of going to the dentist, which...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Who are you accountable to? Well, the answer to that question depends on your role and position in the practice. Of course for many the first thing that will come to mind will be the GDC, or perhaps...
I know, it seems an unlikely headline but just look what is going on right now. More and more businesses are shouting their green credentials, faux or otherwise. Plastic is now a real issue not just for all of our futures but in the consciousness...
You may have noticed that there are some words and phrases being used more and more, in the context of dental marketing, such as ‘conversion’ and ‘leads’. None of these are new, in fact outside of dentistry they are very much commonplace. Although I think...
As a kid growing up in the ’70’s and early ’80’s, and at the time with perhaps just a passing appreciation of what was happening in the World, the idea of 'saving the planet’ was all a bit niche. I remember having a history teacher...
It's an interesting question to ask any business owner and I have heard a variety of answers over the years. However, rarely does the initial answer actually answer the question, certainly not at the level that I am aiming it at. Some will provide a...
Like me, you may be thinking that the increased use of ‘artificial intelligence’ is a good thing. It’s probably happening more and more in our online transactions than we are even aware. So good news for dental practices then…? Well, perhaps. Who really wants to...
Jan has recently written an insightful article for Dentistry Scotland that will open your eyes to the benefits of understanding your dental business from the perspective of your patients. Have you ever had a mystery shopper enter your practice? Jan Clarke explains why it could be helpful. Looking at your...
