12 Jan Trust me, marketing is not the answer
‘Dentistry’ is already a well-known brand, with a trust issue and a public relations problem. Marketing cannot fix this.
Many practices have tried to stand out from the crowd and become costly, lead-hungry liabilities for their owners.
The best already know what the problem is: paid marketing adverts produce transactions, not trust.
In healthcare, a sustainable business is built upon relationships, reputation, and taking pride in what you are known for. You cannot rely on just spending money to get new patients.
Our inboxes are full of practices that want to fill their diaries, and that’s what we do for them, by building their brands, reputation, results and longevity.
We’re not for everybody, and we’re okay with why our message has stayed the same since 2009: Trust me, marketing is not the answer.
Let us know if you like how we think and operate. There is a waiting list for you to join here.
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